Link to original article: Increased truckload volatility inducing shippers, brokers to use pricing technology
Technology is enabling shippers and freight brokers to make quicker pricing decisions in the truckload market as the industry grapples with bigger peaks and troughs of capacity and demand volatility, according to software experts.
The issue of pricing variability has come to a head in 2023 as carriers drawn to the industry by historic demand during the pandemic have added capacity to a market where demand has fallen back to pre-pandemic levels.
In the background, though, the use of data providers and pricing software has steadily grown, driven by a desire to migrate steady volumes to contracts and price the…